Anthropologie: A Creative Reset at Scale
Leading a creative and commercial reset for Anthropologie accessories, I brought a sharper design vision and greater discipline to how product is conceived, developed, and brought to market. From launching signature franchises to elevating materials and embellishments, my work rebuilt the assortment around distinctive design, intentional depth, and scalable opportunity. By strengthening sourcing and accelerating development, I established a foundation for sustained growth with creativity at its core.
Creative Reset
Putting Design at the HelmEstablished a clearer creative direction, translating brand vision and customer insight into distinctive, commercially focused accessories.
Speed to Market
From Concept to Customer, Faster
Reshaped development workflows to improve clarity, streamline decisions, and accelerate product from concept through commercialization.
Commercial Strategy
Rebuilding the Business behind the Product
Aligned assortment strategy, sourcing, and cost targets to connect creative ambition with quality, margin, and business goals.
Building Future Icons
Establishing new signature product franchises, rebuilding the assortment around intentional depth and a distinct design identity. Focused on creating a cohesive foundation for expansion across silhouettes, sizes, and accessories, laying the groundwork for lasting business pillars.
Bringing a couture-inspired embellishment sensibility to everyday bags at an accessible price
Introducing and leading new multimillion dollar product categories and partnerships
