PURPLE BRAND: Building A New Division
Building Purple Brand’s accessories division from the ground up, I led the creative direction and development of new categories that extended its streetwear identity beyond apparel. From signature hardware and jewelry to belts, headwear, and soft accessories, I established a cohesive product language rooted in the customer’s style, creating new avenues for self-expression and business growth.
Launching hats, socks, scarves, and bandanas, I built a core assortment with the fit, materials, and attitude to resonate with the Purple Brand customer. Signature graphics and seasonal experimentation gave these everyday essentials a clear identity, creating accessible entry points into the brand and a platform for ongoing growth.
Defining a signature language across custom hardware, belts, jewelry, and metal goods, I transformed Purple Brand’s bold attitude into distinctive product codes. From sterling silver pieces to statement buckles, each design established a foundation for category expansion and a more elevated accessories offering.
