Coach: Heritage Meets Pop Culture
Leading design across special projects and collaborations, I helped lay the groundwork for Coach’s growing presence at the intersection of fashion and pop culture. Translating cultural moments into distinctive products with personality, collectibility, and lasting appeal.
Shaping a broader world of Coach through bags, lifestyle accessories, special projects, and collaborations. My work connected the brand’s heritage and craftsmanship with emotional storytelling, bringing fresh relevance to familiar icons and unexpected product categories.
High Velocity Viral Icons
Leading design behind some of the most iconic and viral bag charms, sparking the multi-year trend
Collab Again and Again
Leading and overseeing multi-channel collaborations across all categories
Archival Revival
Starting the rebirth of iconic vintage Coach shilouettes coming back to market
