DISNEY X COACH

I was involved in many Coach x Disney collections over the years, and I led the creation of multiple collaborations across various channels within the company. Whether it was working on a runway collection, or creating a capsule specifically for the Disney Springs store, the reach of these concepts was far and wide. These projects spanned a massive range of product categories, from limited-edition 6 foot leather Mickey Mouse collectibles, to vintage inspired handbags and SLGs, all featuring beloved Disney characters. Each collection required a balance of Coach's heritage craftsmanship with the whimsical, nostalgic appeal of Disney, ensuring the products resonated with both brands' audiences. My role involved developing these collaborations from concept to final design, with a focus on storytelling, novelty, and innovation to drive engagement and sales across different market segments.