GIFTING, NOVELTY, AND LIFESTYLE ACCESSORIES
As the designer behind Coach's range of novelty and lifestyle products, I crafted items that extended beyond fashion, focusing on collectibles, tech accessories, luxury stationery, pet accessories, and home decor. These products played a key role in the brand's gifting strategy and were often released as limited-edition pieces, making them highly coveted by collectors. From leather-bound journals to metal lifestyle goods and tech accessories, each piece captured Coach's craftsmanship and storytelling, while offering customers unique, gift-worthy items that blended function and heritage.
PET ACCESSORIES
TECH ACCESSORIES
Tech accessories included silicone phone cases, metal phone rings, phone wallet stickers, Apple Watch straps, and more.
BOXED SETS
As the designer for boxed sets at both Coach and Michael Kors, I crafted thoughtfully curated collections that were integral to the brands' gifting strategies and seasonal storytelling. These sets—ranging from wallets and key fobs to travel accessories and tech items—became key drivers of revenue, offering customers an elevated, ready-to-gift experience. Each boxed set was designed not only to meet high commercial demands but also to reflect the brand's core values through seasonal packaging and messaging. The success of these collections reinforced their importance in broadening customer engagement and amplifying brand presence during key moments like holidays and special occasions.
