PURPLE BRAND - METAL GOODS

As the designer behind the metal and Swarovski crystal version of the Purple Brand hangtag, I aimed to elevate the brand's original ethos of boldness and craftsmanship. The original hangtag is not just a functional element; it symbolizes the exclusivity and perceived value that resonates with our customers. By integrating high-quality materials like metal and sparkling crystals, we created a statement piece that enhances brand perception and fosters a sense of luxury. This design not only honors the heritage of the original hangtag but also pushes the boundaries of accessory design, inviting customers to engage with the brand on a more intimate level. The impact of this innovative approach is profound, reinforcing the commitment to quality while enhancing the overall narrative of the brand

I developed the design language for the brand’s debut in the semi-fine jewelry market, creating fully customized pieces crafted from solid 925 sterling silver. Produced in limited runs, each piece became a signature element in seasonal styling for media and marketing campaigns, while also serving as exclusive gifts for VIP customers. This collection marked a significant step in expanding the brand's luxury offering beyond denim and outerwear

I designed a range of unique functional pieces, from wallet chains to lighter cases, aimed at refining and establishing codes for the evolving brand. These new lifestyle items consistently sold out following their launch and continue to play a vital role in enhancing the brand's storytelling.