SAIF LATIF JEWELRY
As the founder and sole operator of Saif Latif Jewelry, I oversee every aspect of the brand's operations. From conceptualizing and designing each piece of jewelry, to creative direction, photo styling, and packaging design, I ensure that every detail reflects the brand's unique vision. I also manage all marketing, the e-commerce platform, and all financial aspects of the business, while personally handling order fulfillment and customer service. This hands-on approach allows me to maintain full creative control and guarantee the highest quality experience across all touchpoints—from design to delivery.
I focused on creating pieces that draw deeply from history, mythology, and storytelling, while blending them with contemporary aesthetics. The jewelry features intricate details, such as ancient Roman coins, mourning symbols, and pearls, reflecting a strong connection to both antiquity and the romanticism of bygone eras. My approach has always been rooted in designing from scratch, sourcing custom materials, and ensuring every item feels distinct and meaningful. This commitment to originality has resulted in unique, timeless pieces that resonate with modern sensibilities but are inspired by a rich narrative heritage. With so much of my corporate work being driven by wide commercial reach, it was important to have my namesake brand be complimentary to that: niche and intimate. I manage every single step of the process from concept all the way to order fulfillment.
A 360 CREATIVE VISION COME TO LIFE
jewels that make history
THE KING CHARLES I EARRING
My bestselling King Charles I Earring was inspired by the historic pearl earring famously worn by the monarch throughout his life, even to his execution. This recreation draws on the rich symbolism of the original piece, which represented both fashion and status in the 17th century. Taking cues from this ancient history, I crafted a modern interpretation that pays homage to the story behind the pearl, combining heritage elements with contemporary materials to create a design that brings a timeless icon into the present
My approach to fine jewelry involves acquiring ancient artifacts and transforming them into wearable pieces, making history accessible in an entirely new way. By taking these cultural treasures out of the exclusive realm of collectors and museums, the brand democratizes access to historical relics, allowing people to carry a piece of the past with them in a beautifully modern form. This could be turning an 8th century Persian Lapis bead into drop earrings, transforming a 2nd century Roman coin into a pendant, or even prong setting 2nd century Himyarite Kingdom coins as bold studs.
